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The Genisys of Digital, Interactive Gaming

The Genisys of Digital, Interactive Gaming at the Movies Paramount Pictures, Skydance and Audience Entertainment Announce First-Ever In-Theatre Interactive Video Game for Terminator Genisys Movie-Goers at select IMAX® Theatres

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Front & Center Audience Awards

In partnership with Screenvision to celebrate the coming movie awards season, we teamed up to deliver an engaging voting campaign, for in-theater audiences, during Screenvision’s ‘Front and Center’ preshow. This campaign would incorporate both live and digital activations to build a deeper cinematic experience.

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Audience Entertainment Goes Mobile

The startup company is trying to add elements of gaming to the bigscreen experience, allowing, for instance, a theater full of ticket buyers to play games in unison, participate in a collective choose-your-own-adventure experience, or vote on what trailer they’d like to see before a film.

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In-Cinema Legacy Truth Campaign

Audience Entertainment was tasked with developing an interactive, pre-show cinema experience for the Legacy truth® Anti-Smoking Campaign for the first ever interactive front and center Screenvision pre-show. The resulting game, which ran on 100 screens on the national Screenvision network in early fall 2014, and was met with favorable reviews from both the audience and the client.

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Banjo Kazooie Wows Crowds at SXSW Gaming Awards

Following last year’s overwhelmingly successful opening performance at the 2014 SXSW Gaming Awards, the Gaming Awards team came to Audience Entertainment and challenged us to once again create a high-energy, interactive game that would generate buzz and increase audience excitement prior to the show.

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Shazam and Audience Entertainment Partner on Motio

Partnership will bring interactive content to Shazam-enabled screens at concert venues, shopping malls and more

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Audience Entertainment Wins Gold at the 2014 Event

At Audience Entertainment, we believe playing together means winning together, and with that, we ask you to join us in celebrating our recent Gold Medal for “Best Audience Interaction” at the 2014 Event Technology Awards.

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SXSW Gaming Awards 2014

The producers of the first ever, South By Southwest Gaming Awards presented Audience Entertainment with the opportunity to develop a group gaming experience that would be a part of the opening ceremonies for the awards show.

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Audience Entertainment Shows Off New Ways To Play

Startup Audience Entertainment aims to get movie watchers twisting and turning as they play games together in the theater.

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LIGHTS! CAMERA! INTERACTIVE ACTION!

Audience Entertainment and Screenvision Bring Interactivity to the Movies with the truth® campaign Hitting 100 Screens Across the Country

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NE-YO Times Square Reveal

Audience Entertainment collaborated with multi-platinum, Grammy Award winning artist, NE-YO, to create a first-of-its-kind interactive, big screen event in Times Square, to exclusively reveal a sneak peek of his latest video “She Knows.”

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Interactive Movie Theaters Are Back

Audience Entertainment, Screenvision Lets Audiences Participate in Pre-Show

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Movie Theaters May Be Getting More Interactive

You may soon be doing more twisting, turning, and jumping around when you go to the movies, if startup Audience Entertainment succeeds in launching a new type of in-theater interactivity.

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Opel Portugal Campaign

German automaker Opel wanted to promote its media campaign in Portugal. Their goal was to use an interactive platform that would not only speak to the appeal of the brand but also provide a tacit example of the Opel driving experience.

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Sony Xperia ion Campaign

Sony prides itself on providing high-quality entertainment across platforms, and for the 2012 launch of the Sony Xperia ion, they wanted a message which would merge the richness of HD quality with the mobile screen.

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Nokia Lumia 900 Campaign

For the 2012 launch of the Nokia Lumia 900, Nokia hoped to establish their Windows-based phone as a unique platform in the smartphone race. The challenge was then to create a campaign that was visually distinct and attractive to users.

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Red Bull China Corp Event

In May 2011, Red Bull China, hoping to stimulate audience engagement during a promotional nightlife event, contacted Ogilvy for a solution. Ogilvy and Audience Entertainment, in turn, looked to bring the crowd together in ways that could compliment the Red Bull Brand.

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Orange at Lyon Festival of Lights

French telecommunications company Orange wanted a way to express the possibilities of connectivity and to galvanize the crowd of 20,000 people at the 2009 Lyon Festival of Lights for their fundraising efforts with the European Autism Foundation. Their goal was to create an experience that would encapsulate the idea that “together we can do more”.

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Turkcell Cinema Campaign, Turkey

In September of 2010, Turkcell the leading mobile phone operator in Turkey wanted to bring an interactive experience to audience while promoting their 3G services and the connectivity their platform offered.

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Screencrush.com: Throw Your Hands In the Air

Screencrush.com: Throw Your Hands In the Air and Wave ‘Em Like You Just Don’t Care: Could Swaying in Unison Be the Future of Cinema?

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Interactive Cosmote Campaign opens BonJovi Concert

Greek mobile carrier Cosmote sought to bring the experience of mobile and music to a crowd Bon Jovi fans. They turned to Audience Entertainment to create this connective experience.

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Tim Ganser appointed as SVP, Research & Data

New York, NY (June X, 2014)—Audience Entertainment, the entertainment technology company leading the charge into big screen interactive through its proprietary iD (interactive Dimension™) technology, today announced the hiring of Tim Ganser as Senior Vice President, Research & Data Analytics. In his new role, Ganser will be tasked with leading and developing the research vertical for Audience Entertainment.

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Examiner.com Viewers control onscreen action

June 18, 2014 - Movie going has always been a favorite pastime for enjoyment by all ages. As the years and technology moved on, the big theaters morphed into multiplexes and movies became a source to get a captive audience to view big screen commercials before their chosen feature.

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Adam Mizel Joins Board Of Directors

Audience Entertainment announces the addition of Adam Mizel, Chief Operating Officer of Cinedigm, to their Board of Directors.

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Audience Entertainment Opens the SXSW Gaming Award

At the inaugural SXSW Gaming Awards in Austin, Audience Entertainment opened the show with a crowd controlled 8-bit homage to the gaming community.

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Samsung Galaxy SIII Cinema Game

In June 2012, Samsung launched the biggest cinema advertising campaign ever across the United States. We created a first-of-it's-kind Stereoscopic 3D Game to promote the tap to share feature of the new Samsung Galaxy SIII.

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VW R Series Launch Event, Volkswagen China

In the summer of 2012 Audience Entertainment, in partnership with Ogilvy Digital Labs China, delivered a crowd-controlled driving game to support the launch of the VW Golf and Sirocco R-Series models at a ViP event in Shanghai.

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AquaDuck, Disney Cruise Lines

AquaDuck was the first nation-wide campaign of it’s kind and ran as part of the NCM FirstLook pre-feature programming and a promotion for Disney Cruises Lines

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The New York Times Jumping Off the Screen

Several weeks ago, 30 young professionals crowded into a bare-bones Manhattan office space. It was frigid outside and the workday was long over, but this group was devoted. For nearly two hours, they debated the particulars of time travel, Chuck Berry songs, poodle skirts and the most pressing issue of all: Would they be able to track down a DeLorean?

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The New York Times Staying Home, Connected to the

On March 22, 1876, The New York Times reported that a hot new technology, the telephone — not Bell’s, but a device invented by a German — might mean that people would never have to leave their homes again.

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Storytelling: From Push to Pull…

Storytelling as a tool for communication has been around since the human race first created a common understanding of sounds, gestures and images. Stories retain their basic elements today; a beginning, a middle and an end. Now there are numerous industries and people who capitalize on story as a way to make money, share ideas, inspire and teach – including ourselves here at AE.

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Audience Entertainment partner with Barco

Audience Entertainment, the leading innovator in interactive group gaming, and global digital cinema pioneer Barco, Inc. (NYSE EBR: BAR) have announced a strategic partnership, creating a new interactive technology platform for moviegoers called iD - Interactive Dimension™. iD builds upon digital projection and 3D technology to create a new cinema environment allowing moviegoers to physically connect and control the screen's content the moment they take their seat.

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If I move I remember…

Motion, like rhythm, is compelling. Motion is hypnotic, sensual, fun, exhausting & motivating. It is a viral and infectious, it connects to those around you in a way that transcends normal lines of communication. Movement can deliver you to a moment of true release: genuine and pure. A primal, natural, and truly expressive format. There are no words needed. No barriers to entry. Pulse, flow, rush, quickening. Your body keeping time.

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