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Opel Portugal Campaign

Brief

German automaker Opel wanted to promote its media campaign in Portugal. Their goal was to use an interactive platform that would not only speak to the appeal of the brand but also provide a tacit example of the Opel driving experience.

Response

Audience Entertainment brought this desire to reality by creating an experience built around brand recognition and the sensory feedback of a driving game. The game featured one of Opel’s newest models in an effort to bring the brand experience to life and increase consumer awareness.  In the game scenario, the audience is tasked with driving their vehicle on a top-secret mission of the utmost importance. As players direct their car along the roadways, they must swerve between lanes and avoid any obstacle that would impede their mission. The whole experience captured the Opel brand as exciting yet also sophisticated while providing a brand experience that would not soon be forgotten.