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NE-YO Times Square Reveal

BRIEF

Audience Entertainment collaborated with multi-platinum, Grammy Award winning artist, NE-YO, to create a first-of-its-kind interactive, big screen event in Times Square, to exclusively reveal a sneak peek of his latest video “She Knows.”

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RESPONSE

In partnership with Outfront Media (formerly CBS Outdoor), Audience Entertainment dominated the billboard in Times Square at 42nd and 8th. An onscreen game put audiences on the street in control of revealing a sneak peek of NE-YO’s hit video. Hundreds of passersby stopped to watch the billboard, raising their hands and interacting with the 50-foot screen in real time. 

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RESULTS

In addition to the on-street activation, Audience Entertainment created #AEBigScreen to capture real time conversation around the reveal. The resulting impressions across NE-YO’s and Audience Entertainment’s networks reached over 100 million, through a combination of press and social engagement on Facebook, Twitter and Instagram reaching well into the thousands, per post. Web views also spiked dramatically, with NE-YO’s website compoundent.com, seeing an 1,800% increase in site visits 24 hours following the event.

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IN THE PRESS

“Taking a page out of Kanye’s Yeezus campaign, albeit less guerrilla styled, Ne-Yo premiered the visual through cutting edge technology (provided by Audience Entertainment) that projected it onto a Times Square billboard, which featured interactive tiles that were all operated by fan movement on the street. “  - REVOLT TV

"I wanted to do something a little different. People premier videos all the time, but to take it to Times Square, with this interactive technology that has never been used before in this way, we just made history today." - NE-YO, REVOLT TV 

“HollywoodLife.com hung out with the unbelievably talented singer when he debuted part of his music video, “She Knows,” on Times Square’s famous jumbo screens, with the help of Audience Entertainment.” - Hollywood Life