10 creative lead gen examples sourced from marketing legends

10 creative lead gen examples sourced from marketing legends

In the realm of marketing, lead generation stands as a crucial aspect of achieving success. To truly excel in this field, it is important to learn from the masters themselves – the marketing legends who have paved the way for innovative and effective lead generation strategies. Here, we will explore 10 creative examples sourced from these marketing geniuses that can inspire and elevate your own lead generation efforts.

When it comes to generating leads, creativity is key. One example that showcases this is interactive quizzes, utilized by marketing legends such as Neil Patel and Rand Fishkin. These quizzes not only engage users but also provide valuable data that can be used for further targeting. Another tactic employed by legends like Seth Godin is guest blogging, which allows you to tap into new audiences and build credibility within your industry.

Next, let’s delve into another brilliant strategy employed by marketing legends – webinars. This platform enables you to showcase your expertise while capturing leads at the same time. Brian Dean from Backlinko has utilized this method effectively to grow his email list exponentially. Additionally, contests and giveaways are techniques favored by legends like Gary Vaynerchuk and Jeff Bullas. By offering enticing prizes, you can generate excitement and encourage participants to provide their contact information.

Furthermore, creating high-quality content remains a crucial factor in lead generation success. Legends like Ann Handley and Joe Pulizzi prioritize content creation as an integral part of their strategies. By producing valuable resources such as ebooks or whitepapers, you can entice prospects to willingly share their information in exchange for access to exclusive knowledge.

Moreover, personalized emails are another strategy employed by marketing legends like Joanna Wiebe and Peep Laja. By tailoring your messages based on individual preferences or behavior, you can increase engagement and convert more leads into customers.

Generating leads like a marketing legend – expect creativity, innovation, and a dash of dark humor in Example 1’s lead gen strategy.

10 creative lead gen examples sourced from marketing legends

1. Create an interactive tool that generates qualified leads. This is a great way to capture the attention of your target audience and get them to engage with your brand. For example, HubSpot created a free keyword research tool that helps marketers find the right keywords to target. This tool is a great lead magnet because it provides valuable information that marketers can use to improve their marketing campaigns.

2. Embed lead capture forms directly in video content. This is a great way to capture leads without interrupting the user experience. For example, Unbounce embeds lead capture forms in their marketing videos. This allows users to sign up for their newsletter or download a free resource without having to leave the video.

3. Interview a third-party expert (and embed gated resources). This is a great way to build trust and credibility with your target audience. For example, Moz interviewed Neil Patel, a well-known SEO expert. They then embedded the interview transcript in a gated resource, such as an ebook or webinar. This allowed Moz to capture leads who were interested in learning more about SEO from Neil Patel.

4. Send attention-grabbing direct mail that delights. This is a great way to stand out from the competition and get your target audience to take notice. For example, Dollar Shave Club sent out a welcome kit to new subscribers that included a free razor, shaving cream, and other goodies. This kit was so popular that it went viral and helped Dollar Shave Club acquire over 1 million customers in just 2 years.

5. Share a customer experience that builds connection. This is a great way to show your target audience that you understand their pain points and can help them solve their problems. For example, Airbnb shares stories of real guests who have had amazing experiences using their platform. These stories help Airbnb connect with potential guests on an emotional level and make them more likely to book a stay.

6. Connect via communities. This is a great way to build relationships with your target audience and generate leads organically. For example, HubSpot has a large community of marketers on LinkedIn. They use this community to share content, answer questions, and connect with potential customers.

7. Promote a personalized template that solves a problem. This is a great way to show your target audience that you can help them save time and money. For example, Google Docs offers a free template for creating a business plan. This template is designed to help entrepreneurs get their business off the ground quickly and easily.

8. Look for unique cross-promotion opportunities. This is a great way to reach a new audience and generate leads. For example, Unbounce partnered with Moz to offer a free ebook on SEO. This partnership allowed Unbounce to reach Moz’s audience of SEO experts and generate leads who were interested in learning more about their product.

9. Experiment with new types of content (and act on what works). This is a great way to stay ahead of the curve and generate leads in new and innovative ways. For example, Buffer experimented with different types of content on social media, such as infographics, videos, and quizzes. They found that quizzes were the most effective way to generate leads, so they started creating more quizzes.

10. Entertain your audience with a surprising quiz. This is a great way to break the ice and get your target audience engaged. For example, HubSpot created a quiz called “What’s Your Marketing Personality?” This quiz was a fun and engaging way to learn more about HubSpot’s target audience and generate leads.


In the fast-paced world of marketing, it is essential to constantly seek out new and innovative lead generation strategies. Throughout this article, we have examined 10 creative lead gen examples sourced from marketing legends. These examples serve as valuable insights into successful tactics used by industry experts.

As we conclude our exploration of these lead generation strategies, it becomes clear that creativity and outside-the-box thinking are key to staying ahead in the competitive landscape. By analyzing the approaches taken by marketing legends, we can gain inspiration for our own campaigns and adapt them to fit our unique needs.

One particularly noteworthy example discussed in this article is the use of interactive quizzes as a lead generation tool. This engaging format not only captures user attention but also provides valuable data for targeted follow-up. By incorporating such interactive elements into our own strategies, we can create a more personalized and immersive experience for potential leads.

Another intriguing idea explored is leveraging social media platforms for lead generation. Marketing legends have found success by tapping into the vast user base on platforms such as Facebook and Twitter. By creating compelling content and leveraging the power of social sharing, businesses can significantly expand their reach and attract new leads.

Furthermore, our examination of marketing legends’ lead gen tactics reveals the importance of creating compelling content offers. Whether it be ebooks, webinars, or case studies, providing valuable resources in exchange for contact information proves effective in attracting high-quality leads.

In today’s digital age, email marketing remains a powerful tool for lead generation. However, marketing legends have shown that personalization is key to standing out in crowded inboxes. By segmenting email lists and tailoring messaging to specific customer profiles, businesses can increase open rates and drive conversions.

Frequently Asked Questions

FAQ: 10 Creative Lead Gen Examples Sourced from Marketing Legends

1. What are lead gen examples?

Lead gen examples refer to different strategies and tactics used by marketing legends to generate leads or prospects for their business. These examples showcase innovative and creative approaches to attract potential customers.

2. Why should I consider using creative lead gen tactics?

Using creative lead gen tactics can help your business stand out from competitors and capture the attention of your target audience. These tactics often result in higher conversion rates and can potentially lead to increased sales and revenue.

3. Can you provide a few creative lead gen examples?

Sure! Here are some creative lead gen examples used by marketing legends:
1. Hosting interactive webinars or virtual events to engage and capture audience information
2. Offering free downloadable guides or e-books in exchange for email addresses
3. Creating captivating videos that highlight your product or service and sharing them on social media platforms
4. Running contests or giveaways that require participants to provide contact information
5. Implementing exit-intent pop-ups on your website to capture leads before they leave
6. Designing personalized landing pages with targeted messaging to capture relevant leads

4. How can I implement these lead gen examples for my business?

To implement these lead gen examples, assess which tactics are most suitable for your target audience and industry. Tailor each example to align with your branding and marketing goals. Utilize technology tools, such as marketing automation or lead capture software, to streamline the process and effectively manage leads.

5. Are there any metrics I should track when using creative lead gen strategies?

Absolutely! When using creative lead gen strategies, it’s crucial to track metrics such as conversion rates, click-through rates, and the number of leads generated. This data will help you measure the success of your strategies and make informed decisions for future lead gen campaigns.

6. Are these lead gen examples suitable for all types of businesses?

While these lead gen examples have proven successful for many businesses, their suitability may vary depending on your industry, target audience, and specific business objectives. It’s essential to analyze your unique circumstances and adapt these examples to fit your business’s unique needs.